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Consumer expenditure in Norwood Payneham & St Peters hits $2 billion annually for the first time

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02/07/2025

For the first time, annual consumer spending in the City of Norwood Payneham & St Peters has reached $2 billion, demonstrating the ongoing strength of the local economy.

Spendmapp data, which collects credit card and EFTPOS transactions, revealed the City recorded $2.08 billion in consumer spending for the 12-month period ending 31 May 2025.

City of Norwood Payneham & St Peters Mayor Robert Bria says the figure is an “incredible result which shows our City and its community remain resilient in an uncertain economic environment”.

“It also demonstrates why our City has been ranked by CreditorWatch as having the lowest risk of business failure of any council area in Australia for nine consecutive months.”

The largest spend was in the health sector ($350 million), followed by specialised and luxury goods ($305 million) and groceries and supermarkets ($234 million).

Spendmapp data shows Norwood to be the best performing suburb within the City of Norwood Payneham & St Peters, with spending in the area accounting for 39% of total spend in the City.

Norwood also accounted for:

  • 56% of total spending on groceries and supermarket 
  • 53% of total spending on luxury and specialised goods
  • 49% of total spending on dining
  • 35% of total spending on health care.

“Norwood continues to be the ‘engine room’ of the local economy and dominates the largest sectors in terms of the percentage of total spend,” adds Mayor Bria.

“The Council understands the revamped Burnside Village is likely to have some of impact on The Parade in the short term but is confident the precinct will continue to perform strongly well into the future due the diversity of the precinct’s offering.

“When you consider that almost half ($114 million) of the annual dining spend in our City is in Norwood, it’s easy to see why The Parade is Adelaide’s premier main street.

“At the same time, Spendmapp data is showing localities such as Kent Town are starting to come into their own, which means the Council needs to take deep dive to see what’s happening there and how it can best support future strategic growth.” 

Media enquiries: Robert Bria on 0431 754 077 or Allison Kane on 0499 558 834